If you’re like most business owners out there, you probably make your business decisions based on the so-called current “best practices,” or based on what your compe ors are doing or even sometimes, based on your gut feeling.
Ask yourself this question and answer honestly – when was the last time you made a marketing decision based on irrefutable, empirical data? In short, when was the last time you made a business move because you knew the data told you it was the right thing to do?
If your answer is “years ago” or “never,” then let me be blunt. You’re marketing in the dark and it’s just a matter of time until what you’re doing stops working and you hit a brick wall.
The Internet is full of fairy tale stories about how business owners became successful as if they were destined for it. As if their lucky stars aligned and brought them the tons of cash they’re raking in right now. Then they tell you about their journey so that you can do exactly what they did, as if what they have is a 100% foolproof blueprint for success.
But they never tell you how to know for sure that what you’re doing is indeed bringing you steps closer to success. Never.
For years, you’ve been brainwashed to think that marketing is something abstract that you can never be 100% sure of.
But the truth is, you can measure marketing and it’s possible to know for sure if your strategies and tactics are working or not. You’ve heard it before, but you probably just ignored it – possibly because it sounded complicated…
Most of the time, ytics is the missing success ingredient across many businesses. You may have a great business idea, a sound pricing strategy and a solid marketing plan.
Without digital ytics, it’s like doing marketing blindfolded. Imagine going into surgery. Would you want your doctor to go in blind, open you up wherever based on his gut feeling, not knowing for sure if he’ll find the problem there?
Without the proper ytics, you’ll never know for sure if a certain headline is bringing you the traffic you want. Or, if a certain image is resulting in more sales. Or, if a certain email subject is producing higher open rates.
Measuring what’s happening on your site, is the only way to know for sure if your marketing is effective or not.
I want to focus on one of the best digital ytics (not to mention free) tools in the planet today… and it’s no surprise that it’s Google ytics.
I’m sure you know what Google ytics is and some of you may have it installed on your sites. You may even know how to find the basic reports… things like how many people have visited your site in the last 30 days. But the million dollar question — literally and figuratively — is… do you know how to use Google ytics for marketing? Let’s go ahead and test that.
I will not water down things for you and say that Google ytics is easy breezy, but it’s not rocket science either. All you need is a desire to learn and a willingness to practice a little.
That’s it. Just learning and practice. Of course, it really helps to have the right guidance along the way…
One thing I notice when people talk about Google ytics is they make it look like more complicated than it actually is, scaring more entrepreneurs away. Let me ure you that everyone… and I mean everyone… can use Google ytics.
This is what inspired me to develop Seriously Simple ytics. Being a highly sought after ytics expert has provided me rich insights on the difficulties business owners have about Google ytics and I have come up with solutions that are compiled in this one training course. I broke Google ytics down into bite-size video modules so you don’t get overwhelmed with too much information and you can pace through the digital course depending on your comfort level. Watch as much (or as little) as you’d like… then follow along on your own site.
Not to worry though. You’ll find that in this course, I discussed Google ytics in a way that even a first-timer can understand. At the same time, the course will give you easy-to-understand discussions of the more advanced concepts.
The primary reason why majority of business owners and online marketers don’t appreciate and see the value in becoming proficient with Google ytics is because they don’t see how it positively impacts their business, but believe me… it does!