From: Anthony Aires Re: 12 Month "Start A Membership Site" Training Program Dear Friend, Starting your own membership site is perhaps THE best business model ever. Just think about the profound ultimate benefit -
That’s $10K coming in monthly from one site … from just 500 members. The residual income that you receive month after month as the memberships are rebilled is at the heart of why so many people are scrambling to start their own sites. Unfortunately, the emphasis is on STARTING … with very few FINISHING. Why is that? I’ll let you in on a little secret that hardly no one "in the know" is talking about…
There, I said it. It’s the truth and anyone who has a successful membership site knows that it is the truth. It’s not an easy thing to start, let alone keep running for an indefinite amount of time. Let me explain why it’s so tough (and then, I’ll show you how to SUPER-simplify things)…
Traditional membership sites require too much work setting up.One of the biggest reasons why people don’t get their membership sites going in the first place is because there is a lot of work that goes into the initial setup. When you factor in writing a dozen or so original pieces of content to "stockpile" in your member’s area, getting training materials in place, setting up a forum, installing scripts, embling a "library" of materials and other things most membership sites include, it’s just too time-consuming for the average person to ever get in place.
Traditional membership sites have built-in pressures to create content. It is so easy to burn out by running your own membership site. You think going in that you’ll never run out of ideas to write about. As one of the most creative and prolific writers you’ll ever run across, let me tell you that I myself face this problem. Almost everyone does. And, even if you are supernatural and can continue coming up with new ideas for years and years, the demands of updating your site 3-5 times per week with new content requires discipline that most of us just don’t possess.
Traditional membership sites require pricey and complicated scripts. By running a membership site, you have to manage p words, protect your member’s area, keep up with who’s active and who’s stopped paying you, manage your content and at least two dozen other things. This requires a membership site "script". Have you looked at your options? Most inexpensive ones are either inadequate or incompatible. And others are way too expensive (thousands of dollars) or have so many "bells and whistles" that you need to join a membership site just to learn how to use them!
Traditional membership sites demand a large investment of time. You have a forum to moderate, cancellations to process, content to add, technical problems to troubleshoot, p word problems to fix, and a variety of other tasks that usually get left out of the "salesletter" for a product or service trying to convince you to start a membership site. The truth is, a traditional membership site requires a large investment of time. Now, if this is the ONLY part of your business you’ll have, you might pull it off. But, believe me, it will leave the average person with virtually no time to do list-building, traffic generation and develop other products.
Traditional membership sites include a continual battle to keep subscribers. Here’s a figure most people don’t tell you about: the "average" subscriber will stay active for 3-4 months and then they’ll cancel. What, you thought they’d join and stay with you forever? It simply doesn’t happen that way. With more and more membership sites being launched, this figure is probably going to get worse. People simply don’t have the time nor money to remain active members in many different programs. Factor in indifference, a lack of effort, poor results and a neverending amount of other enticing offers and you’ll be lucky to get them to stay 3-4 months.
There is a much easier, more effective — just as profitable!! — way to start and run your own membership site that *will* be the "next big thing" because of its results. I call this kind of subscription program a "fixed-term membership" (FTM) site. Let me quickly explain what it is…
A "fixed-term membership site" (FTM) consists of weekly content shared via autoresponder to paid members for a specified period of time.
Let’s put on our thinking caps and suppose that your target audience is parenting, with an emphasis on new parents. What could you do in order to establish a "fixed-term membership" site? You could create a 12-month membership en led, "Your Baby’s First Year". In each weekly lesson you might share what kind…
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